POP! ASTRONOMY: Explore The Science All Around Us
POP! ASTRONOMY: Explore The Science All Around Us
Have you ever eaten a Milky Way candy bar?
Have you noticed how many everyday products are named after astronomy terms?
Ever wonder about the science behind these popular consumer brand names?
For example, the candy bar "Milky Way" was named after our home galaxy
— one of the many countless galaxies in the universe!
POP! Astronomy is an educational video series and online science communications campaign featuring scientific presentations made by undergraduate students at MIT.
We invite you to explore the science behind the names of consumer brands you already know such as Milky Way Candy Bars, Nerds Rainbow Candy, Orbit Chewing Gum, Moon Pies, Blue Moon Beer, Quasar Electronics & Quasar Candy, Pulsar Watches, Tide Laundry Detergent, Samsung Galaxy Phones, Subaru Cars, plus films like Beetlejuice or TV shows like The Big Bang Theory — plus many more!
Take a look next time you’re out shopping or browsing online and notice how many household brands use the language of astronomy to promote their products.
EXPLORE THE SCIENCE ALL AROUND US.
Tag #PopAstronomyMIT on social media to share your explorations with us!
POP! ASTRONOMY VIDEO GALLERY
Learn about the science behind these astronomy terms found in popular consumer brands!
THE BIG BANG THEORY (TV SHOW) | THE BIG BANG
The Big Bang is how astronomers believe the universe began.
BLACK HOLE (FILM) & THE DORMS | BLACK HOLES
A black hole marks the point at which not even light can escape.
ECLIPSE (GUM) | ECLIPSES
A "diamond ring" when the Moon moves in between the Earth and Sun.
SAMSUNG GALAXY PHONE | GALAXIES
Stars forming in small groups within dense and dusty stellar nurseries.
MILKY WAY (CANDY BAR) | THE MILKY WAY
The billions of stars that make up our own Milky Way galaxy.
SAMSUNG GALAXY PHONE | THE MILKY WAY
The billions of stars that make up our own Milky Way galaxy.
MOON PIE | THE MOON
Explore different phases of the Moon over the course of a month.
ORBIT GUM | ORBITS
An orbit is the curved trajectory of one object around another.
FORD TRANSIT (CAR) | PLANETARY TRANSITS
A transit occurs when a planet on its orbit moves in front of its star.
POLARIS SNOWMOBILES | POLARIS ( NORTH STAR)
Polaris is the name for the North star that can be seen on clear winter nights
PULSAR WATCHES | PULSARS
A cosmic beacon whose radiation cone rotates with precision.
QUASAR ELECTRONICS & QUASAR CANDY | QUASARS
Supermassive black holes in the centers of the most distant galaxies.
NERD RAINBOW CANDY | RAINBOWS
Rainbows are nature’s most beautiful optical illusions.
THE HOUSTON ROCKETS | ROCKETS
Rockets enable space travel and the exploration of cosmic distances.
SATELLITES (CANDY) | SATELLITES
The Milky Way is surrounded by many tiny dwarf satellite galaxies.
SATURN (CAR COMPANY) | SATURN
Saturn is the 6th planet in our solar system known for its beautiful ring.
SIRIUS (SATELLITE RADIO) | SIRIUS (STAR)
The brightest star in the night sky that shimmers blue-white.
STARBURST (CANDY) | STARBURST
Galaxies vigorously produce stars during starburst episodes.
SUBARU CARS | SUBARU STAR CLUSTER
Subaru is the Pleiades star cluster visible in the Taurus constellation.
BEETLEJUICE (FILM) | BETELGEUSE STAR
Betelgeuse is a massive red supergiant located in the constellation Orion.
TIDE LAUNDRY DETERGENT | TIDES
Tides are a gravitational pull exerted by the Moon & Sun on Earth.
FORD TRANSIT (CAR) | TRANSITS
Exoplanets can be discovered from transit observations.
- Have you seen other astronomy terms used somewhere? Want to make your own video? Send us your video explanations on astronomy terms you’ve spotted!
Use #PopAstronomyMIT on social media and share your explorations with us!
ABOUT POP! ASTRONOMY VIDEO SERIES
MIT students from the 8.282 class "Introduction to Astronomy and Astrophysics" chose their favorite astronomy term and learned how to make light board videos about it. By developing their own videos, they gained experience in condensing science concepts into accessible and engaging stories, and to tell them in front of the camera. Such science communication skills are essential for emerging scientists. Thank you to all of the students for participating!
This videos series was supported by the National Science Foundation under grant AST-1716251 (PI Anna Frebel). www.nsf.gov
© 2023 - All brands and trademarks are used for educational purposes only and do not imply an endorsement.